Not only the third-generation Ryzen is on the menu today: at the exact same time, AMD is also introducing two new video cards. These are the Radeon RX 5700 and Radeon RX 5700 XT, which use a chip previously known under the code name Navi . These video cards produced at 7nm are also the first AMD GPUs to support GDDR6 memory and PCI-Express 4.0. Can AMD compete with Nvidia in the middle class?
Not an RTX 2080 Ti competitor, but a chip for the 'ordinary gamer'
The fact that AMD plays a smaller role in the GPU market with its Radeon video cards than Nvidia's GeForce models has been a fait accompli for years. For years, the manufacturer was especially furious with relatively compact and therefore cheap to produce chips, which may not have held the absolute performance crown, but they did offer a lot of value for money. The most recent example is the Polaris chip in the Radeon RX 480 and 580 : thanks to the mining hype, those video cards were sold like hot cakes.
Two other AMD GPUs in recent years did not really fit that story: Fiji (including R9 Fury ) and Vega (including RX Vega 56, 64 ). Both were hefty chips with a lot of compute processing power and the latest memory techniques. Technical feats so, but they were not very competitive for various reasons. As a result, Nvidia owns around 80 percent of the GPU market, a historically high share.
AMD seems to have learned from that with Navi. With the Radeon RX 5700 and RX 5700 XT, it does not want to compete with the absolute top cards from Nvidia, but rather break pots in the middle segment. Gamers may now be waiting for that more than ever: the most common complaint about the GeForce RTX video cards is without a doubt that they are over priced and hardly offer a better price-performance ratio than the old 10 series.
Not an RTX 2080 Ti competitor, but a chip for the 'ordinary gamer'
The fact that AMD plays a smaller role in the GPU market with its Radeon video cards than Nvidia's GeForce models has been a fait accompli for years. For years, the manufacturer was especially furious with relatively compact and therefore cheap to produce chips, which may not have held the absolute performance crown, but they did offer a lot of value for money. The most recent example is the Polaris chip in the Radeon RX 480 and 580 : thanks to the mining hype, those video cards were sold like hot cakes.
Two other AMD GPUs in recent years did not really fit that story: Fiji (including R9 Fury ) and Vega (including RX Vega 56, 64 ). Both were hefty chips with a lot of compute processing power and the latest memory techniques. Technical feats so, but they were not very competitive for various reasons. As a result, Nvidia owns around 80 percent of the GPU market, a historically high share.
AMD seems to have learned from that with Navi. With the Radeon RX 5700 and RX 5700 XT, it does not want to compete with the absolute top cards from Nvidia, but rather break pots in the middle segment. Gamers may now be waiting for that more than ever: the most common complaint about the GeForce RTX video cards is without a doubt that they are over priced and hardly offer a better price-performance ratio than the old 10 series.
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